This 2-day hands-on training programme on Digital Marketing is designed to cover the essential basics of digital marketing and helps in developing and executing digital marketing strategies. The programme is however, tailor made. The various crafts that a student needs to master will be laid out on the table. Additionally, expert teachers will observe your enthusiasm and nudge you in the direction you should be taking. This program will accommodate you with the elementary knowledge of the digital marketing sector while providing you with a clear blueprint of its depths and function.

The workshop includes several sessions, each session is designed to achieve one or more of the learning objectives. For instance, through a case study, students will understand the consumers’ preferences, and the role in stimulating a mega brand. Students will also learn the strengths and limitations of user-generated content for taking business decisions. They will also grasp the intricacies of managing a brand public relations crisis in the context of social media.

This session covers some of the leading social sites, that includes- Facebook, Twitter, YouTube, LinkedIn. How to Focus on these platforms for digital marketing. This session will dwell on paid and organic advertising, the promotion options and formats, and the effective use of the different platforms for marketing, and engaging and connecting with target consumers.

The various crafts that one needs to master will be laid out on the table. Additionally, expert teachers will observe your enthusiasm and nudge you in the direction you should be taking. This program will accommodate you with the elementary knowledge of the digital marketing sector while providing you with a clear blueprint of its depths and function