Executive Program in Digital Marketing (3 Months)
Learn channel specific modules from Digital Marketing experts and expounders.
The new-age Digital Marketing strategies are being implemented by almost every business. Online marketing has empowered reaching a wider audience since the usage of the Internet has taken its rise.
Digital Marketing Certification Program is becoming a must-have skillset as it now becomes imperative for marketers to reach out using the ever-growing online platform so-called social media.
lessburn’s Executive Program in Digital Marketing has been designed to give a thorough understanding of digital marketing concepts to empower marketers, entrepreneurs, and professionals for achieving their marketing objectives. Projects, case studies, and hands-on assignments are incorporated in the course. This enables you to get adequate knowledge about Digital Marketing.
Through the vast curriculum, case studies, assignments and projects which are incorporated in the course, you will gain passable knowledge about Digital Marketing. By the end of the course, you will be able to adapt and apply appropriate Digital Marketing strategies and appraise their results.
- Understand how digital marketing has evolved.
- Understand triumph factors to improve Content & Creative Marketing.
- Learn the fundamentals of Email Marketing, Social Media Marketing, and Paid Marketing.
- Learn the essentials of Retargeting & Drip Campaigns
- Get 360 degrees understanding of Digital Marketing
| WEEK | TOPICS COVERED | SESSION 1 (Theory) | SESSION 2 (Lab) |
|---|---|---|---|
| 1 | Evolution of Marketing | 3 hours | 3 hours |
| 2 | Digital Marketing Framework | 3 hours | 3 hours |
| 3 | Content & Creative Marketing | 3 hours | 3 hours |
| 4 | Fundamentals of Email Marketing | 3 hours | 3 hours |
| 5 | Fundamentals of Social Media Marketing | 3 hours | 3 hours |
| 6 | Fundamentals of Paid Marketing | 3 hours | 3 hours |
| 7 | Advanced Email Marketing | 3 hours | 3 hours |
| 8 | Advanced Social Media Marketing | 3 hours | 3 hours |
| 9 | Advanced Paid Marketing | 3 hours | 3 hours |
| 10 | Retargeting & Drip Campaigns | 3 hours | 3 hours |
| 11 & 12 | Keystone Project | Full-Time | Full-Time |
