Online Versus In-house Digital Marketing Course - What works best?

Jun 01, 2020 lessburn ACADEMY

The exponential growth of the internet has helped digital marketing become a critical part of any organisation’s marketing strategy. With all businesses, big and small, choosing to go the digital way, digital marketing shall have a major role to play in the way businesses sell products or services.

If you are considering a serious career in digital marketing, it would be a good idea to enrol in a formal, certified digital marketing course that can pave the way forward for your successful foray into the Digital Marketing domain. 

Digital Marketing courses are a dime a dozen these days. It is a challenge to choose the one that you would benefit the most from. And with both online and regular, in-house courses available, you would need to consider the pros and cons of each before choosing the right one for you.


One key aspect to consider when weighing the options is the amount of time you have every day to dedicate for study. Are you willing and able to attend a full-time course or do you need more flexibility to work around your busy schedule? A benefit of taking online courses is that they offer flexibility. This is a great option for those who already have time commitments with family and work. But a regular, full-time course would be the best option for those who have a little more freedom in their schedules. Having said that, only a full-time course can optimise you to thoroughly understand the nitty-gritty's of digital marketing as you would be grasping the details with no external disturbances.

Discipline & Self-motivation

The increased flexibility of online digital marketing courses and workshops comes with a bit of a trade-off—you’ll need to be highly self-motivated to keep up the pace of learning. The advantage of a regular in-house course is that it offers a structured schedule of attending class a handful of times per week and having routine face-to-face interactions with instructors which can help keep students connected and up to date on learning concepts, projects and assignments.

Hands-On Practice and Real-time Experience

Regular in-house marketing courses have an advantage over online ones in the fact that they offer hands-on experience through training sessions, simulations and case studies and real-time exposure to the concepts taught. This leads to better understanding and assimilation of knowledge.  Also, the mock exam session after course completion shall serve as a good measure of self-assessment. Through the extensive curriculum, case studies, assignments and projects incorporated in the course, you will gain in-depth knowledge about Digital Marketing.

Social Interaction

Another aspect to consider before choosing between an online and regular marketing course is the level of social interaction you’re hoping to have as you go through the course. Interaction from peer groups, experienced instructors and industry experts can help you stay motivated and enthusiastic about the entire learning process. Seeing and interacting with your instructors on a regular basis can be motivating. Especially if your instructor is likeable, knowledgeable and approachable. Regular courses that offer in-class settings may also offer more opportunities for spontaneous questioning, brainstormings or interesting tangents that may help a concept register well in the minds of students.

The Final Call - All yours!

What it all comes down to is that when comparing online marketing courses versus regular, in-house ones, there is actually no right or wrong answer. Much of it comes down to personal preference and knowing how you learn best. Both learning formats can be very effective, depending on your personal learning style and situation. It’s important to do some self-evaluation before picking one that is perfect for you. 

Comprehensive Digital Marketing Courses from lessburn ACADEMY

lessburn ACADEMY’s Digital Marketing courses compile a worthwhile learning experience for all our students and shape them completely for the professional sphere. With special lectures, interactive sessions, hands-on training and real-time opportunities, these specially designed courses are intended to give you the best understanding of digital marketing strategies.

Earn a powerful diploma for today’s rapidly growing digital marketing industry. Reach out to us at or to know more about our Digital Marketing Programs and registration process.


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